I Audited 7 Worst Ad Creatives (Don't make these mistakes)

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I Audited 7 Worst Ad Creatives (Don't make these mistakes)

I’ve seen brands burn thousands of dollars on ads that never stood a chance of working. After producing over 50,000 Meta ads tied to $300M+ in ad spend, I can usually spot why an ad flops within seconds.

In this video, I break down 7 of the worst ad creatives I’ve seen recently—and more importantly, I show you the lessons you can take from each so you never waste budget on bad ads again.

We’ll cover:
• Why “pretty” ads don’t always sell
• How corporate-driven scripts kill conversions
• The dangers of bad casting in UGC ads
• Why lazy statics destroy performance
• What makes founder ads so boring they flop
• How trend-hopping can backfire and make you cringe
• Why value-led ads fail if you don’t deliver the value

By the end, you’ll know exactly what to look out for—and how to avoid the mistakes that keep brands from scaling profitably.

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Timestamps
0:00 – Intro: Why most brands waste ad spend
0:46 – Mistake #1: The Pretty Ad That Doesn’t Sell
2:59 – Mistake #2: Corporate Loves It (But Customers Don’t)
6:29 – Mistake #3: Casting Disconnect in UGC
9:37 – Mistake #4: Empty Statics That Do Nothing
11:42 – Mistake #5: Boring Founder Ads
14:42 – Mistake #6: Cringe Trend Ads (Done Wrong)
16:52 – Mistake #7: Value Ads With No Value
18:48 – How to Never Waste Ad Spend Again
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Who am I, and why should you listen to me?

I’m Fraser Cottrell, a seasoned expert in ad creative and video marketing. With years of experience in both production and strategy, I provide clear, actionable insights that help brands create high-performing ads. My engaging and practical content offers a fresh take on scaling brands through creative excellence.

🎯 Start creating scroll-stopping ads today! Take control of your creative process and see results like never before.