Leading the Future of Caregiving: Heidi Rowell on Growth, Innovation & Empowering Caregivers
Автор: The Business of Senior Care
Загружено: 2025-11-27
Просмотров: 2
In Episode 24 of Home Care: Doors Open, Lucas Carroll sits down with Heidi Rowell, COO of Home Matters Caregiving, and a respected leader committed to elevating caregivers, advancing women in leadership, and expanding the Home Matters mindset nationwide.
Heidi shares her powerful insights into what the future of home care looks like — from franchise expansion and caregiver professionalization to embracing AI, modernizing operations, and tackling the industry's biggest workforce challenges.
If you're growing a home care agency, preparing to scale, or looking to strengthen caregiver retention, this episode delivers the practical wisdom you need.
Episode Highlights:
00:16 – Introduction to Home Matters Caregiving
03:07 - The Journey of Franchise Growth
06:15 - The Changing Landscape of Home Care
09:09 - Embracing Technology and AI in Home Care
12:08 - The Role of Caregivers in Home Care
15:16 - Attracting and Retaining Caregivers
18:03 - Advice for Aspiring Home Care Entrepreneurs
Connect with Heidi Rowell
🔗 LinkedIn: / heidirowell
📧 Email: [email protected]
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