What No One Tells You About Personal Branding at Work With Danielle Hughes

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Let’s face it, whether you're looking for a new job, trying to stand out in your current role, or considering a career pivot, building a personality brand is a real game-changer (you read that right. A personality brand, not a personal one). In today’s landscape, you need more than just experience; you need a personality that resonates.

In this episode, Danielle Hughes, Chief Personality Officer at More Than Words Marketing, joins me to chat about why creating a personality brand isn’t just about ‘selling’ yourself.

Danielle shares tips on how to confidently showcase your authentic self in your professional persona, particularly on platforms like LinkedIn. She emphasizes the importance of not just telling your story but showing it through real examples and personal achievements.

Whether you're pivoting careers or leveling up in your current role, branding is more important than ever. Tune in to hear how you can use your personality to stand out in the competitive job market and connect authentically with others.

And just in case you're interested in working from beautiful homes all over the world, Danielle shares how she makes it happen.

“Why is it a personality brand and not personal? Personal means private, so I never understand why we tell people to have a personal brand. Personality is who we are, and that's how we foster connection...with other people.”
~ Danielle Hughes

In This Episode:
00:00 - Introduction
01:40 - Danielle's elevator pitch
03:20 - Why personality branding is crucial in today’s world
06:57 - How to connect your career story with your brand
11:46 - Developing your personality brand on LinkedIn
14:42 - Advice for people contemplating a career shift or facing layoffs
19:03 - The need for an optimized LinkedIn profile
19:48 - How to differentiate yourself in an oversaturated job market
23:51 - An interesting story about Danielle
26:22 - Danielle's approach to helping clients craft their personality brand
34:50 - Final thoughts on using personality branding to stand out

Resources:
Swap Homes and Unlock the World - https://www.homeexchange.com/

Connect with Danielle Hughes:
LinkedIn:   / daniellehughes  
Website: https://www.morethanwordscopy.com/

Connect with Maureen Wiley Clough:
LinkedIn:   / maureenwclough  
Website: https://www.itgetslateearly.com/
Instagram:   / itgetslateearly  
Facebook:   / 100088694515585  

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#personalbrand #career #workplacebranding