How to Build a Sales Pipeline in 30 Days: Simple, Repeatable System

Want to know how to build a sales pipeline that actually brings in consistent revenue—without overcomplicating it? In this video, I walk you through how to build a sales pipeline in 30 days using a simple, repeatable system I use in my own marketing agency and with my clients.

We’ll break down the difference between a sales funnel and a sales pipeline, then walk through each stage step-by-step—from awareness to closed deals—so you can see exactly what needs to happen at each point in the journey.

⏱️ In this video, you’ll learn:

00:00 — What a sales pipeline actually is
Why most entrepreneurs skip this step entirely (and why it’s costing you money).

01:32 — Sales Funnel vs. Sales Pipeline
Understanding the stages: Awareness → Interest → Intent → Consideration → Decision.

02:53 — Lead Generation (Awareness stage)
Cold email, SEO, and social media strategies that actually work.

07:54 — Lead Qualification (Interest stage)
How to know if a lead is the right fit before you waste your time.

10:05 — Initiating Contact With Confidence
The simple mindset and preparation you need before emailing or calling a lead.

12:01 — Scheduling Demos & Discovery Calls (Intent stage)
How to run a discovery call that flips the energy and positions YOU as the expert.

13:56 — Negotiation (Consideration stage)
How to lead with transparency—without overexplaining, discounting, or chasing.

16:28 — Closing the Deal (Decision stage)
The simple structure for moving someone from “curious” to “client.”

17:04 — What your pipeline should feel like
Creating a user journey that makes customers feel taken care of.

18:01 — Example Pipeline for E-Commerce Brands
A simplified pipeline for product-based businesses (ads → website → nurture → purchase).

If you’ve read about how to build a sales pipeline but still feel confused, this “Office Hours” session is for you. My goal is to help you move from book knowledge to implementation so you can get real results in your business.

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👋🏽 About Me:
I’m Gabby Starnes, a growth marketer and the owner of Helps2 — a marketing agency in Kansas City dedicated to helping underdog businesses grow with strategy, clarity, and peace of mind. I help business owners focus on what matters most and stop spinning their wheels.

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