Is Dubai Chocolate Still a Thing? Here’s What’s Happening

A chocolate bar stuffed with pistachio, kadaif, and tahini became one of the biggest global food trends of the decade — and it all started in Dubai.

In this video, I break down how the original Dubai Chocolate Bar went from a homegrown creation…
to selling 1.2 million bars in a month,
to inspiring hundreds of copycats worldwide,
to becoming a $22 million viral sensation driven by TikTok, scarcity, and Mediterranean flavor trends.

But this isn’t just about dessert.
It’s a masterclass in viral demand, flavor forecasting, and how modern consumer behavior works.

Brands like Shake Shack, Crumbl, Walmart, and Trader Joe’s rushed to launch their own versions — but only a few understood why this trend exploded in the first place.

That’s where Xena Intelligence comes in.
Our AI helps brands predict rising flavors, emerging cultural trends, and fast-moving shopper preferences — before they go mainstream.

If you’re a CPG, food, or retail brand trying to understand what the next Dubai Chocolate Bar will be… let’s talk.

📩 Learn more at Xena Intelligence: https://xenaintelligence.com

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