2021 CEO Summit - Embracing Optimism with Bert Jacobs and Life is Good

Life is Good is an apparel and lifestyle brand based in Boston, MA that supports their employees, customers, and communities through powerful messages of optimism and gratitude. As a team they embrace the core values of authenticity, compassion, creativity, courage, gratitude, humor, love, openness, and simplicity to frame the work they do to both grow the business and increase their positive impact on society.

Bert Jacobs, Life is Good’s Co-Founder & CEO, gave the opening keynote at the 2021 Conscious Capitalism CEO Summit, telling the story of how the company he founded with his brother has used optimism as its framing value. Bert credits his positive world view and the embracing of other timeless values with the continued success of his business, having grown revenue from $3M to over $160M since its founding three decades ago.

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Learn more about Life is Good: https://www.lifeisgood.com/

Bert Jacobs is a member of Conscious Capitalism, Inc.'s Board of Directors.

The keynote was recorded at the 2021 Conscious Capitalism CEO Summit on October 5, 2021 in Austin, TX. This annual, invitation-only gathering of CEOs, Presidents, and Founders, provides the opportunity for three days of in-depth, peer-to-peer sharing among Conscious Leaders. Nominate a Conscious Leader to attend: https://bit.ly/3pZjEjo

Chapters:
00:00 Optimism as a Superpower
02:30 The History of Our Planet
07:08 Influential Optimists
10:30 Two Optimists in a Van
12:30 The Business Grows
17:00 It’s About Gratitude
21:42 Giving Back
24:16 Embrace Optimism

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