Three Lunar Landers? Why Everyone Is Going To The Moon.

Last month Firefly and iSpace launched their own independent lunar landers to on the same SpaceX rocket. In a few days we expect Intuitive Machines to launch on another Falcon 9. This means we're going to have 3 privately built lunar landers en route to the moon, before Firefly's Blue Ghost hopes to attempt a landing this weekend.

So why are there so many private companies building lunar landers? What are their plans and what differentiates their designs?

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