Why INEOS Will Sell Bruno: The PROJECT 150 Transfer Strategy

INEOS have a long-term vision — Project 150 — but the toughest decisions aren’t about systems or data, they’re about people. In this episode of Stat Padders, we break down why INEOS may choose to sell Bruno Fernandes, how private-equity thinking is shaping United’s rebuild, and what losing their most important cultural and tactical leader could mean for Mission 21. Using data, historical case studies, and internal signals to track, we ask the uncomfortable question: is United building toward a title — or quietly dismantling the one thing holding it together?

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⏱️ Chapters:
00:00 – Intro & Shailin's Schmeichel Story
03:27 – How INEOS have historically operated
06:40 – How INEOS will handle the Kobbie Mainoo Situation
15:01 – Bruno Fernandes: INEOS Selling Best Asset?
22:55 – Borrowed Models: Learning From Arsenal
26:20 – Borrowed Models: Learning from Man City
31:24 – Mission 21: Risks & Failure Modes
36:28 – Who Will INEOS Actually Sign?
47:25 – Three Signals to Track INEOS’ Success
50:25 – When Does INEOS Sack Amorim?

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