Financial Visibility for Founders: Understanding Your Cash Flow with Laresa McIntyre

As women entrepreneurs, we hear a lot about profit, revenue, and growth. But the real story of your business lives in your cash flow. And today’s conversation will give you the clarity and confidence you need to truly understand it.

In this episode of Visibility Strategies for Women Entrepreneurs, I’m joined by Laresa McIntyre, Fractional CFO and founder of Rockbridge CFO. Laresa breaks down the financial blind spots so many founders face and explains why cash flow visibility is one of the most important skills you can build as a business owner.

Together, we uncover the simple yet powerful shifts that help you stop guessing, start planning, and finally feel in control of your financial decisions.

In this episode, you’ll learn:

• Why profit and revenue don’t tell the full story
• The biggest financial blind spots founders overlook
• How to create a 12-week cash flow forecast you can actually maintain
• How timing differences in your PNL impact your real cash position
• Why financial visibility is a key part of your overall business visibility
• Laresa’s journey from global CFO to fractional support for small businesses

If you’ve ever felt uncertain, overwhelmed, or disconnected from your financial numbers, this conversation will help you step into clarity and confidence.

Timestamps
00:00 Welcome
01:10 Laresa’s journey from global CFO to fractional CFO
05:00 The financial blind spots most founders don’t realize they have
06:30 Why cash flow matters more than profit
08:00 How to build a simple 12-week cash flow forecast
12:00 Pricing, margins, and the real cost of scope creep
18:00 Laresa’s personal visibility journey after leaving corporate
21:00 One action step to improve your financial visibility today

Connect with Laresa McIntyre
Website: https://www.rockbridgecfo.com/
LinkedIn:   / laresamcintyre  

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