The Self-Inflicted Downfall of Luxury Brands

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Louis Vuitton, Gucci, Chanel, and more luxury brands are seeing a widespread decline in sales in two critical markets: the United States and China. These brands have a long history of expensive goods, but sales volumes show that people aren’t as interested in buying them today. So why not? In this video, we break down a few clear reasons as to what went wrong and why the downward spiral of these brands was largely avoidable.

Editor's Note: At 0:00, the video shows Chanel's Classic Flap bag instead of Chanel's 2.55 leather flap bag. The Hustle regrets the error.

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