Debut of "The New 103.9" (KBZR Phoenix) - from KTVK (Channel 3) 10pm newscast

On October 30, 1996, at 3:30pm, following more than six months of what is known as "stunting" in the radio industry, KBZR 103.9 Coolidge/Phoenix, AZ officially launched as "The New 103.9, Arizona's Party Station", with a Rhythmic Top 40 format. This is a news story about the debut that aired on the 10pm newscast of local Phoenix TV station KTVK (Channel 3).

Please visit the following page on formatchange.com for more details about the history of this radio station:

http://formatchange.com/1039-kbzr-bec...