How to Win Big Clients:The Art of Cold Calling & Relationship Building |Hussain Ibrahim|Dexian India

Cold calling is dead. AI tools have replaced human touch. That's what they say.
Hussain Ibrahim doesn't buy it.
As a Client Partner at Dexian India with over 13 years in business development, Hussain has landed some of the biggest manufacturing and enterprise logos in Chennai — and he did it the old-fashioned way: with persistence, preparation, and a whole lot of phone calls.
In this episode of Dexian Talks, Hussain opens up about his approach to winning dream clients, the reality of making 50-60 cold calls a day, and why the human touch still matters in sales.

0:00 - Introduction: Meet Hussain Ibrahim
0:43 - The Dream Client List: How It All Started
2:13 - Why This Manufacturing Company Was a Perfect Fit
3:39 - Landing the First Meeting in 45 Days
4:42 - Building Relationships with Stakeholders
5:26 - Why Cold Calling Still Works
6:49 - The Daily Grind: 50-60 Calls a Day
7:15 - How AI Tools Support Sales Research
8:30 - The 30-Minute Pitch Framework (10-10-10 Rule)
11:45 - Qualifying Prospects: Budget, Authority, Need, Priority
12:58 - The Proof of Concept (POC) Approach
14:23 - Legal Support: NDAs, MSAs & Compliance
15:21 - The Role of Finance in Closing Deals
16:07 - Work-Life Balance: Indoor Games as Stress Busters
17:06 - Surprise Message from Nirmal Nath
18:23 - Closing Thoughts
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