Track Page Load Time in GA4 (Step-by-Step Tutorial)

In this step-by-step tutorial, you’ll learn how to measure page speed and loading performance in GA4 by capturing page load time as a custom metric. We’ll use Google Tag Manager to calculate the load time of each page view and send the data to GA4. You’ll also see how to create a custom dimension and register your new metric in the GA4 interface.

This is a great way to better understand user experience on your website and identify slow-loading pages that might be hurting engagement, conversions, or SEO.

What we cover in this video:

• Creating a JavaScript variable in GTM to calculate load time
• Setting up a custom event tag to send data to GA4
• Registering the custom metric in your GA4 property
• Creating a trigger that ensures accurate load time values
• Adding your load time metric to GA4 reports

We’ll also talk about how to handle issues with missing values, why your load time might be zero, and where to check the results in your GA4 reports.

YOUR EXTRA RESOURCES:
○ GTM tutorial series –    • Google Tag Manager Tutorial Series  
○ GTM Course (paid) –    • Report Conversions Using Key Events in Goo...  
○ Pre-configured page load time GTM container – https://secure.lovesdata.com/flodesk/...
○ Google Analytics 4 course (paid) – https://www.lovesdata.com/courses/goo...

JUMP TO A TOPIC:
00:00 Introduction
01:08 Setting up GTM
09:51 Reporting on page load time in GA4
12:24 Next steps

TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

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