Why small is still king in India | Melt
Автор: Ready To Melt
Загружено: 2024-03-15
Просмотров: 4827
Melt talks supply with Rama Bijapurkar, a renowned thought leader on market strategy and consumer behaviour! With her latest book, 'Lilliput Land – How Small is Driving India’s Mega Consumption Story,' Rama delves into India's market dynamics, exploring the challenges and paradoxes of its market opportunity.
From discussing the hurdles faced by MNCs in India to uncovering the dynamics of the Indian middle class, we explore consumer behaviour and supply in-depth. Drawing from her extensive experience teaching, understanding, and researching the Indian market, Rama shares intriguing insights relevant for both future CEOs and MNCs.
Curious about how a developing country became the world's largest consumer economy? Wondering where MNCs are faltering in India? Can supply truly create its own demand? Watch till the end as we tackle these questions and more with Rama Bijapurkar.
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