How She Built a Fast-Selling Skincare Brand Right from Lagos, Nigeria | Olumide Gbadebo

In this inspiring episode of Chatter That Counts, we sit down with Olumide Gbadebo, the founder of Adunni Organics, one of Nigeria’s leading natural skincare and haircare brands.
What started as a simple search for a solution to her own damaged hair turned into a full-blown business; built on science, consistency, passion, and just ₦70,000.

Olumide shares how her background as a physiotherapist gave her a deep understanding of the human body and chemistry, ultimately helping her create products that genuinely work. She talks about starting with makeshift packaging, learning business on the go, reinvesting every naira, and eventually turning Adunni Organics into a brand trusted across Nigeria, the UK, and the US.


TIMESTAMPS

00:00 - Intro
02:53 - Today's Woke Test!
04:26 - Meet Olumide Gbadebo
04:54 - How her science background helped her formulate products
06:24 - Her first product experiments (and selling the first jar for ₦200!)
08:30 - Starting the business with just ₦70,000
09:18 - Growing past $100,000 in annual revenue
10:37 - Her big three success drivers
12:23 - The packaging struggle: from “rubbish” to premium imports
14:45 - Her 10-year vision: tech-enabled beauty + global expansion
17:13 - Beats & Bars with Sossy!
21:11 - "My 'fake life' friend pretended to have a car"
27:24 - Game Time! (Backward Penalty)


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ABOUT THE SHOW🪩

Chatter That Counts is a fresh and energetic talk show that brings you game-changing insights into life and business. Our 5 vibrant GenZ show hosts can't help but have tons of fun with games, music, and chats, as they spotlight the inspiring stories of SME founders who’ve turned their passions into profitable businesses.

Get inspired by real people who chased their dreams and made them happen. We're here to show you that while the world of business can seem scary, it's nothing you can't handle or have loads of fun with!

Show hosts: Toluwani George, Blackboy (Adetola Solaja), Temi Kosoko, Ruby Akubueze, and Makenzi (Ezeuko Markdonald).

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