Zero Volume Keywords w/ Abby Gleason

Learn more about zero volume keywords and how they can generate great returns.

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Chapters:
00:10 Welcome Abby Gleason, SEO Product Manager at Scribd
00:40 What does “zero volume” keywords mean? Why are they a good strategy?
2:22 Why zero volume keywords is creating a buzz
5:29 How do you find zero volume keywords that actually drive traffic?
8:26 Zero volume case study outcomes
9:15 Discovering zero volume keywords by industry
11:06 How to convince stakeholders of zero volume search topics
15:00 What type of investment makes sense for this strategy?
17:36 Zero volume case study outcomes
21:01 Low search volume can equal bottom funnel keywords
24:33 Using competitors to your advantage and keyword frameworks
26:51 Is this strategy ineffective within B2C organizations with lower customer LTV?
29:23 The importance of quality over everything
32:25 Audience research vs. keyword research
33:56 Zero volume case study outcomes
37:27 What Abby is excited about in SEO and content marketing

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