Written Content for Your Business

As a business or marketing leader, understanding your options is crucial for effective content strategy. John Becker discusses the advantages and disadvantages of various approaches, including hiring a marketing agency, working with freelance writers, bringing on an in-house content writer, and leveraging AI technology. Whether you're considering outsourcing or keeping content creation within your team, this video provides valuable insights to guide your decision. Learn the key factors to consider for each method and how they can impact your business's content marketing success.
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IMPACT is a sales and marketing training company that helps you grow your business.
We do this by developing your team’s confidence and ability to radically grow your business with sales and marketing training, so you can invest in your team — not an agency.
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0:00-1:29 What Are Some Content Options?
1:29-3:46 Pros and Cons of Hiring an Agency
3:46-5:16 Pros and Cons of Freelancers
5:16-7:25 Pros and Cons of Hiring Someone In-House
7:25-9:30 Pros and Cons of Using AI
9:30-11:44 Where Can I Find Writing Talent?
11:44-12:47 Where Can I Get Help Training My Writer?
12:47-13:13 Need Guidance With Content?