One Year with The Coffee Club – 52 Stores, One Shared Vision Minor DKL in Partnership with COOOP.co

52 stores in 52 weeks. A bold and rewarding journey with The Coffee Club Australia, bringing their brand refresh to life across the country.

More than just renovations, this was a hands-on application of Design for Behaviour and Design for Envirohacking. Each space was carefully shaped to influence how people move, feel, and connect. From seating layouts that encourage dwell time to subtle zoning that creates comfort and flow, we designed with purpose and intention.

"The best partnerships aren't dependent on a mere common goal but on a shared path of equality, desire, and no small amount of passion."
— Sarah MacLean

This collaboration has been incredibly fulfilling — creatively, professionally, and personally. Grateful for the trust, the teamwork, and the many meaningful friendships built along the way.

Here’s to designing better experiences — and doing it together. 🙏🏼

COOOP.Co | Visit: www.cooop.co
Reach out to us for more information or to work and collaborate with us.

COOOP.Co
Callie van der Merwe., Calvin Janse van Vuuren, Roberto Zambri,
Monique Steenkamp, Clyde Jacobsen, Pierre Burger, Marcus Wilkins, Ricardo Rocha, Jaco Steenkamp. Envirohacking.

Client & Team
Minor DKL Food Group, The Coffee Club Australia, The Coffee Club New Zealand,

hristian Bright. Scott Meneilly, Brian Finch, Paris Hopper, Margarita Larraga Bielsa, CA, Terry Gordon, Sarina Mari, Nikki Price, Chris McDowall, Scott Moore, Shane Geiszler, Naomi Rowlands, Cassy Roots. CRichard Hinson, GAICD Margarita Larraga Bielsa, CA Andrew Mercaldi Nikki Price Sarina Mari Amie Jacobson Terry Gordon Chris McDowall Christian Klingner

Project Partners
ARK LIGHTING | Lighting Designers & Supplier, Adam Johnson, Fineseat , Mal Stirling, Dan Savage CFSP, Keri Thomas, The Leasing Collective, FRANCHISE FITOUT GROUP PTY LTD. John Bachtis, Nick Bachtis

Video | COOOP.co

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#BrandEvolution #FromOldToBold #DesignWithPurpose #Leadership #GrowthInMotion