How to Query GA4 Event Data in BigQuery | Marketing Analytics for Beginners

🔗 How to Set up GA4 BigQuery Export: https://www.owox.com/c/5mi
📈 Collection of Queries to GA4 BigQuery Data: https://www.owox.com/c/5mk
🔍 OWOX BI BigQuery Reports Extension: https://www.owox.com/c/5mh
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🔍 Unlock the power of your Querying GA4 event data in BigQuery with OWOX BI! Learn how to write basic queries, analyze traffic sources, and extract valuable insights from your data. 📊

In this video, we dive into the fundamentals of querying GA4 event data in BigQuery. Discover how to write simple queries, analyze traffic sources, and filter data to extract actionable insights for your business.

Join us as we explore various query techniques, from retrieving event names to filtering data by specific criteria. Plus, learn how to use dynamic date ranges and optimize your queries to avoid unnecessary costs.

👨‍💼 Who is this video for:
Perfect for marketers, analytics beginners, and data enthusiasts looking to have better web analytics and reporting.

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00:00 Overview
01:00 Events
03:05 Dates
03:37 Wildcard
04:20 WHERE
05:26 Traffic
06:13 Specific Events

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