How to Create a High Converting Klaviyo Post Purchase Flow (FULL TUTORIAL 2025)

Most brands leave serious money on the table with their post purchase flow. This video shows how to maximise retention and boost repeat sales using Klaviyo on Shopify. You will set up focused automation that improves customer experience and drives the next order.

What you will learn
• The core 3 email framework: Incentive, Social Proof with FOMO, Urgency with offer expiry
• Exact timing after fulfilment: 7 to 14 days, 10 to 18 days, 14 to 21 days
• First time vs repeat buyer branching and suppression logic
• Subscription strategy for supplements: day 14, day 25, day 30
– Powders and liquids shift earlier to day 10 to 14 and day 20
• Deliverability and data: disable Smart Sending for flows, UTM tag every link, update profile properties for better segmentation
• Benchmarks to aim for: 5 to 15% of total revenue from this flow, 40 to 60% opens, 8 to 12% conversions, 15 to 25% subscription lift

Get the Playbook here - https://dynamx.mx/postpurchaseplaybook/

Created by
Stephen O’Prey at Dynamx. We are a Klaviyo Gold Master Partner focused on retention, design, and results.

Work with us
Book a call: https://calendly.com/infodynamx/meeti...

Learn more: https://dynamx.mx

Connect
LinkedIn:   / stephen-o-prey-83894949  
X: https://x.com/StevieOPrey
Instagram:   / stephen.oprey  
Facebook: https://www.facebook.com/

Video Chapters

00:00 – The #1 mistake: treating post-purchase like a thank-you
00:41 – What this video covers + proof ($40M email revenue)
01:32 – Why this matters (LTV, repeat purchase velocity, CAC relief)
02:55 – Contents overview & what most YouTubers get wrong
03:35 – Thank-You vs. True Post-Purchase (core difference)
04:56 – Goal clarification: revenue engine, not gratitude
05:40 – Trigger timing 101 (Order Fulfilled vs. Placed Order)
06:50 – The Dynamx 3-Email Framework (Incentive → Proof → Urgency)
08:15 – Timing by product type (apparel vs. consumables)
09:18 – Supplements & Subscribe-and-Save strategy (consumption cycles)
10:59 – Building the flow in Klaviyo (trigger, filters, splits)
12:06 – First-time vs. returning buyers: branching & VIP angles
13:46 – Email 1 (Incentive): structure, offer, UGC
14:56 – Email 2 (Proof): personalization, reviews, reminder offer
15:57 – Email 3 (Urgency): FOMO, countdown, expiring incentive
16:58 – Tracking outcomes with profile properties (Purchased true/false)
18:00 – High-converting design examples (dynamic product blocks)
18:58 – The real “Customer Thank-You” flow (and where it belongs)
20:24 – Free audit CTA + why one-email thank-you leaks revenue
21:10 – When to add Email 4 & 5 (social/community + loyalty)
22:15 – Deliverability & data (Smart Sending, segmentation, UTM)
23:35 – Benchmarks to beat (open, click, conversion, subscription lift)
24:30 – Do’s and Don’ts (triggers, incentives, timing, subscriptions)
25:32 – Final stance: velocity engine vs. coupon delivery
26:19 – Newsletter/consult CTA & how we run audits
27:52 – Closing: turn post-purchase into predictable revenue

#Klaviyo #ShopifyEmailMarketing #PostPurchase #EmailMarketing #RetentionStrategy

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