How to Plan Your PR Strategies | Public Relations Podcast | Kanika Chhabra | V Spark Communications

In this episode of the Indian Business Times Podcast, we’re thrilled to host Kanika Chhabra, Founder of V Spark Communications and a trailblazer in PR and brand management. With over a decade of experience, she has mentored 300+ PR professionals and helped over 500 brands across diverse industries build strong, authentic connections with their audiences.

Join us as we explore:

The traits of successful PR professionals and how to become a leader in the industry.

Biggest myths about PR and how agencies like V Spark challenge them.
How PR is evolving in the digital age, with AI, influencers, and Web 3.0 taking center stage.

The balance between authenticity and crisis management in brand communication.

Handling unsatisfied clients and crafting narratives that leave a lasting impact.

Why PR isn’t just about media coverage and how it adds strategic value to businesses.

Kanika also shares insights on:

The future of PR as a profession, addressing whether it will become a commodity like social media agencies.

How PR strategies differ for startups, blue-chip companies, and volatile sectors like crypto.

Her vision for women in leadership within PR and brand management.
Advice for young professionals to thrive in the PR industry beyond textbook knowledge.

This podcast is packed with actionable tips and expert advice for anyone looking to understand or excel in the world of public relations.

🎥 Watch now and transform the way you think about PR.

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