Why Sharing Our Churro Recipe Helps Our Brand Grow
Автор: San Diablo Artisan Churros
Загружено: 2025-11-07
Просмотров: 71
Scott Porter, founder of San Diablo Artisan Churros, shares why they freely give away their churro recipes, and how that decision reflects their mission to build trust, deliver unmatched experiences, and become the go-to global authority on churros.
In this video, Scott explains how a mindset shift from scarcity to abundance transformed their brand strategy, from NDAs in the kitchen to launching Churro University on YouTube. Learn why giving away your "secrets" can actually strengthen your brand, and why the real magic isn't just in the product, but the experience around it.
🙌 Want the best churro recipe in the world? Find it and more at Churro University.
• Churro University
00:00 — Why Brand Experience Matters
00:22 — Scarcity Mindset vs. Sharing the Recipe
01:38 — Creating Churro Kits with the Best Recipe
03:25 — Protecting the Experience, Not Just IP
04:34 — Becoming the Global Churro Authority
05:44 — Building Trust with Churro University
Links:
https://sandiablochurros.com/
/ sandiablochurros
/ san-diablo-artisan-churros
/ scottcporter
/ scottcraigporter
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