「FabriX 2023 - Digital Fashion Roadshow」香港虛擬時裝於倫敦與巴黎兩大時裝周型格登場 | FabriX Takes On Fashion Weeks 2023

2023年9月，由香港PMQ元創方主辦、香港特別行政區政府「創意香港」作為主要贊助機構的虛擬時裝先導企劃《FabriX》以世界巡迴展《FabriX 2023 - Digital Fashion Roadshow》的形式，正式把香港一眾新晉時裝設計師的虛擬時裝系列帶到國際時裝舞台 – 於2023年9月舉行的倫敦及巴黎兩大時裝周中矚目登場!

除了將12位本地設計師之作品帶到世界舞台之上，《FabriX 2023 - Digital Fashion Roadshow》更首次展出由兩大海外時裝重鎮、共8位設計師所帶來的虛擬時裝系列！在British Fashion Council (BFC) 及 Federation De la Haute Couture Et De la Mode (FHCM) 兩大單位的全力支持下，令創意、知識和技能可以共生繁衍，促進本港虛擬時裝創意群體蓬勃發展，協助構建香港作為亞洲創意之都的地位。

《FabriX 2023 - Digital Fashion Roadshow》於倫敦及巴黎的展場中設立擴增實境（AR）照相機，無縫連接整個由試穿至擁有虛擬時裝的嶄新體驗 – 讓大眾可以更簡單一站式、快速地穿著個人化虛擬時裝並進行自拍，更可以藉此讓全世界的時裝愛好者及媒體們，一睹香港眾多炙手可熱的虛擬時裝設計師及令人耳目一新的作品系列。

跨越兩地、總共8天的活動累積達過千人次，獲得包括時裝業界人士、設計師、品牌代表、媒體及KOL的一致好評。《FabriX》期望繼續透過結合創作、製作至虛擬時裝營銷，培育、教導及提供技術支援予參與的設計師，多方面促進本港虛擬時裝創意群體蓬勃發展。我們將繼續秉承培育及裝備本地年輕時裝設計師的宗旨，讓他們把握更多新機遇，在全球虛擬時裝領域中展示實力。

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In September 2023, 'FabriX', brought the work of Hong Kong’s fashion designers on tour, with the ‘FabriX 2023 - Digital Fashion Roadshow’ organised by PMQ and sponsored by Create Hong Kong of the Government of Hong Kong Special Administrative Region, at the prestigious fashion capitals of London and Paris during the Fashion Weeks in September 2023!

Beyond showcasing the work of 12 homegrown talents, 'FabriX 2023 - Digital Fashion Roadshow' for the first time featured collaborations with 8 fashion designers from London and Paris. With the fervent support from British Fashion Council (BFC) and Federation De la Haute Couture Et De la Mode (FHCM), this cross-pollination of new ideas, knowledge and skillsets enriches the local digital fashion community, building toward Hong Kong’s position as Asia’s creative capital.

'FabriX 2023 - Digital Fashion Roadshow' aims to make the experience of fitting on and collecting digital fashion items more effortless and seamless through the introduction of Augmented Reality (AR) Photo Kiosks at event venues in London and Paris. More than just empowering the public to easily wear personalised digital fashion looks for selfie snaps, the showcase is the perfect stage for the international audience and media to learn about Hong Kong’s emerging digital fashion designers and their stunning creations.

The 8-day event spanning two places attracted more than 1,000 attendees and received unanimous praise from fashion industry professionals, designers, brand representatives, media and KOLs. 'FabriX' will continue to be the city’s pioneering digital fashion initiative - fostering talents, educational and technological know-how to develop a thriving digital fashion creative community. We will uphold the commitment to nurturing and promoting Hong Kong’s fashion designers, helping them gain opportunities and visibility on global virtual runways.