Macro bites: corporate venture building amid economic uncertainty

How corporate venture building can help companies find new growth opportunities amid a rapidly changing economic and geostrategic environment.
Macroeconomic forces are triggering the need for change in different ways in different industries. Corporate venture building is a path to address these triggers by leveraging the endowments and assets a company already has — such as its brand, customer relationships, sales force, data or supply chain — to create a completely new P&L or turbocharge the core. EY-Parthenon Chief Economist Gregory Daco and EY-Parthenon Americas Corporate Venture Building Leader Praveen Arivazhagan discuss how corporate venture building gives companies a new lever for growth and addresses changing consumer trends, technological disruption and macroeconomic and geopolitical uncertainty. They discuss industry specific triggers and how to utilize venture building as a tool to address them.

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