The Real Reason Harley-Davidson Is Struggling – And How To Fix It

Harley-Davidson – a brand once synonymous with rebellion, roaring engines, and the open road – is now hitting a serious speed bump. In this video, I (Economist, Harley fan, and motorcycle nerd) break down what’s really behind Harley's declining sales.

Is it the fault of avocado-toast-eating hipsters? Are Boomers to blame? Or are there deeper economic forces at play? 🤔

We’ll dive into:

📉 Harley's sales drop and what changed since the golden years

👴👨‍🦰 Demographics: Boomers out, Millennials... not in?

💸 Why Harley IS NOT more expensive than before (surprised?)

💰 The impact of income inequality and stagnant real wages

🛠️ Harley’s product strategy missteps (RIP DYNA & EVO Sportster)

🧼 How Harley can clean up the mess and win back young riders

It’s a deep-dive with humor, facts, and a bit of tough love – because we still believe Harley can turn things around. If you ride, wrench, or just love motorcycle culture and economics, this one's for you.

👉 Don’t forget to like, subscribe, and hit that bell so you won’t miss what’s next – maybe a wild take on why the Vespa is the true rebel of the future? 😉
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⏰ Timecodes ⏰
0:00 - Intro
0:12 - Good old Days
1:04 - 1. Demographics
2:25 - 2. Prices
4:17 - 3. Income
5:36 - 4. Inequality
7:48 - 5. Product Policy
9:24 - 6. New Customers
9:59 - 7. Successful Models
11:41 - How To Fix It
13:37 - Conclusion