The Power of Turning Your Story, Expertise & Experiences into a Book That Works For You For Years

How to turn your experiences and knowledge into an evergreen book that pays you back for years to come

How do you write a book that grows your business, boosts your visibility and becomes an evergreen asset?

In Episode 2 of the Visibility Sessions, PR Consultant and PR Agency Founder Dina Behrman interviews book writing coach and four-times published author Georgia Varjas about the power of turning your story, expertise and experiences into a book that works for you for years to come


You’ll learn:
✨ How to turn your personal stories into powerful book content
✨ Why “story + expertise” is the most valuable combination for visibility
✨ How books help you land PR, speaking gigs and corporate opportunities
✨ How to balance facts and stories in nonfiction and fiction
✨ Why books are evergreen revenue & credibility assets
✨ How to promote your book long before it’s published
✨ Why writing a book is like building a business
✨ How publishing a book boosts your confidence, authority & brand
Georgia shares her eclectic background in spoken word, playwriting, poetry, storytelling, and how she now helps business owners craft books that elevate their message and deepen their impact.

This episode is perfect for:
✔ coaches
✔ consultants
✔ therapists
✔ creatives
✔ business owners who want more visibility
✔ anyone thinking about writing a book

If you’ve ever felt like you “have a book in you” or want to use your story for PR, this episode will show you how to start.


Video Timestamps

00:00 Intro: Episode 2
00:21 Meet Georgia Varjas – Book Coach & Author
00:55 Why Stories + Knowledge Matter
02:00 Georgia’s Creative Background
03:40 How She Became a Book Coach
05:00 Who Can Write a Book?
06:20 Finding Your Story & Message
07:35 Balancing Stories with Expertise
08:50 Stories vs Facts (and why both matter)
09:55 Using Stories for PR + Promotion
10:37 What Makes a Book Evergreen
12:00 How Books Support Visibility & Speaking
13:20Writing While Promoting Your Book
14:00 Using Your Book for PR Opportunities
15:20 Why PR + Books Work Together
17:00 How Authors Must Self-Promote
18:30 Becoming CEO of Your Book
19:20 How Authors Use Books as Assets
20:00 The Writing Journey & Momentum
21:30 What Support Looks Like in Book Coaching
23:15 How Long Does It Take to Write a Book?
23:50 Where to Start With Your Book Idea
25:00 Treating Your Book Like a Business Project
26:30 Finding Your Unique Voice & Angle
27:30 Why You MUST Talk About Your Achievements
28:00 How to Connect With Georgia
29:00 The Power of Collaboration

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