Sales Without the Sleaze: How Rich Boggs Built a $40M Vision-Driven Empire”

Sales Without the Sleaze: How Rich Boggs Built a $40M Vision-Driven Empire”

What if your sales team didn’t just close deals—but changed lives?

In this episode, Eric Berman sits down with Rich Boggs, the heart-forward sales strategist behind the Brave Thinking Institute’s leap from $400K to over $40 million in annual revenue. Rich pulls back the curtain on his seven-step Vision-Driven Selling Framework, a system that powers his 42-person sales force and transforms selling from pushy to purposeful.

But it’s not just about tactics—it’s about transformation. Rich shares his unlikely journey from Shakespeare and sitcoms to boardrooms and breakouts, how he overcame a childhood stutter by selling door-to-door encyclopedias, and what it really takes to build a legacy family business that doesn’t just work—but thrives.

You’ll learn:

Why sales is service (and how to embody it)
How to structure a high-converting sales team from zero to 42
The magic of separating appointment setters from closers
What most founders get dead wrong about building trust and scaling
And the single most powerful question to ask before making an offer
Whether you’re a founder stuck at six figures or a leader looking to scale ethically and exponentially, this conversation will rewire the way you think about sales, leadership, and legacy.

This isn’t just a masterclass—it’s a mindset reset.