Learn About Elumen: Permanent, Oxidant-Free Hair Color | Goldwell Education Plus

What does it mean to transform the ordinary and rethink color with Elumen?

Goldwell's Elumen is a permanent, oxidant-free hair color based on unique direct color dyes. With Elumen, you'll get a versatile palette of shades for all your creative color ideas to achieve dimensional color results - without peroxide, ammonia, and ammonia odour. Plus, Elumen is a vegan hair color, as it is produced without any animal-derived ingredients.

Watch to dive deeper into the technology behind Elumen, application tips, and hair color service possibilities.

Elumen permanent hair color provides:

» Versatile shades for every client’s wish and dimensional color results.
» Intensive color results without peroxide, ammonia and ammonia odour.
» Extraordinary shine and exceptionally healthy hair feel due to uncompromised hair integrity.
» Significantly reduces the risk of developing an allergy to hair dyes.
» Up to 100% natural grey coverage with Elumen NN shades.
» Direct dye toner that lasts as long as oxidative hair color.
» Rejuvenates blonde hair after lifting when used for toning.

Find more Elumen videos on our playlist: https://bit.ly/ElumenPlaylist

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