These 3 customer types decide if you make $1K or $1M
Автор: Steve J Larsen
Загружено: 2025-06-30
Просмотров: 396
Sick of “spray-and-pray” ads that burn cash but never convert? In this episode I breakdown my 3-persona buyer filter; the Diehard, the Satisfied, and lastly, the Frustrated. I'll show how to hijack your competitor’s customers so your funnel funds itself on day one.
You'll learn how to:
✅ Pinpoint the frustrated buyer who’s already itching to swipe their card.
✅ Deploy “piggy-back marketing” to let competitors pre-educate (and pre-qualify) your leads.
✅ Rewrite copy so it self-sorts tire-kickers from dream clients—no extra ad spend.
✅ Shorten the sales + fulfillment cycle with a sniper-level targeting blueprint.
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Titans Of Industry: titansofindustry.com
Steve J Larsen: stevejlarsen.com
Get Your Capitalist Pig Shirt: capitalismswag.com
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00:00 - Targeting is not shotgun, it's sniper
00:44 - My first funnel client's big mistake
02:24 - The 3 types of customers in every market
03:31 - Customer type 1: The Diehard
06:36 - Customer type 2: The Satisfied
09:04 - Customer type 3: The Frustrated
11:28 - How to use "piggyback marketing"
12:41 - The one question to ask about your dream customer
14:51 - How we're using this to sell wedding tickets
17:22 - What's happening at our 3-day wedding event
18:29 - You can crash our wedding
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I help entrepreneurs automate sales online in just 3 months.
Steve J Larsen is an internet entrepreneur, marketing strategist, and the founder of Capitalist Pig, a bold media company on a mission to increase America’s Entrepreneurial IQ.
Steve has built a loyal following of 7-8 figure entrepreneurs, teaching wildly effective marketing strategies. His business generated over $15 million in sales, spoken on more than 100 stages (including Funnel Hacking Live 5 times) and helped his clients generate over $300 million collectively. He’s written more than 100 OfferHooks for clients and built over 200 sales funnels.
He’s known for creating powerful, widely used frameworks like the XAVIER Offer Model, the Red Ocean Blue Offer Formula, The SalesFlow Flywheel, and his latest work, the Dramatic Demonstration Formula which is a co-authored book Dramatic Demonstrations with Russell Brunson.
Steve is scaling Capitalist Pig into a full media biz and launching a TV show called Rare Things.
Connect with me on social media!
X (Formerly Twitter): / stephen_larsen1
Instagram: / stevelarsenhq
Facebook: / stevelarsenhq
LinkedIn: / larsenstephen

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