Managing Cross Cultural Remote Teams | Ricardo Fernandez | TEDxIESEBarcelona

Ricardo talks about the every day complexities of working remotely and managing a team of 30 people from very different cultures and backgrounds. He discusses the benefits of working remotely and the ability to prise productivity over presence. However, there are some interesting challenges - people can have different perceptions of time management, speak the same language but have different interpretations, etc. Challenges like these get compounded when working remotely.

Ricardo is not an expert in cross cultural communication but has over the last 10 years been working remotely with several companies and teams from many different countries. He was born in Spain but spent most of his time living abroad between the USA, France, Netherlands, and Puerto Rico, where he learnt how to adapt to the differences in every day conversation and activities. He currently lives in Madrid and works remotely as Chief Marketing and Sales Officer for Prodigy Finance; a company that is spread around the world and has expanded the use of remote working to be more efficient in the workplace.

His work philosophy is making people happy and giving them the tools they need so they excel in their workplace – one of them being able to manage their time. Personal happiness will bring about success in the workplace and millennials or younger generations demand flexible work environments.


This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx