Why We Love Losers: The Psychology of Rooting for Underdogs (And How It Can Mislead You)

Why do we instinctively root for the underdog — even when it’s just two circles racing across a screen?

In this video, we explore the surprising psychology behind the underdog effect: why our brains are wired to support the disadvantaged, how this bias shows up in sports, media, and marketing, and when it might actually lead us astray.

From Tom Brady fatigue to Justin Bieber's bankruptcy, we're unpacking how emotion, fairness, and storytelling drive our loyalty, often without us even realizing it.

Topics covered:
-The psychology of the underdog bias
Why we love underdogs
When our empathy becomes irrational

If you’ve ever found yourself cheering for the "loser," this one’s for you.

Let me know in the comments: Who’s your favorite underdog of all time?

TIMESTAMPS:
0:00 - Intro
0:30 - The Basics
2:20 - Why we love Underdogs
3:56 - When the bias backfires

This video is NOT sponsored.

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**DISCLAIMERS:
1) I am not a mental health professional. Any advice given on this channel should not be taken in the place of professional help. If you are struggling with your mental health, I advise you to reach out to a professional for one-on-one help.

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