Ep171- Jay Erisman on Bottled-in-Bond, Barrel Selection & New Riff Distilling

In this episode of Five Drinks or Midnight, we’re back at The Spaniard with Jay Erisman, co-founder of New Riff Distilling, for an unfiltered deep dive into the world of whiskey. From handpicking barrels at Four Roses to designing the Buffalo Trace Experimental Program, Jay has spent decades redefining what Kentucky Bourbon can be.

We break down what sets New Riff apart, why Bottled-in-Bond still matters, and how to future-proof a whiskey brand in a fast-changing industry. From grain selection and mashbills to aging, distillation, and innovation, Jay shares insights that every whiskey lover, bartender, distiller, and brand builder needs to hear.

If you’re passionate about cocktail culture, bourbon history, and the craft spirits movement, this one’s for you. Grab a glass, settle in, and let’s talk whiskey.

🎥 Don’t forget to like, comment, and subscribe!

#Bourbon #Whiskey #NewRiff #JayErisman #CraftDistilling #SpiritsIndustry #CocktailCulture #bartenderlife #gin #rye #ryewhiskey

00:00 - Intro
00:37 - Question 1 - How did you get started in the spirits business?
14:13 - Question 2 - What’s the most rebellious decision you’ve made in your whiskey-making?
31:18 - Question 3 - What’s the biggest myth about bourbon that you wish would finally die?
53:54 - Question 4 - What’s the future hold?
1:04:21 - Question 5 - Is there a point where the pursuit of innovation in whiskey risks losing what makes it whiskey in the first place?

🔔 Subscribe to Five Drinks or Midnight for more captivating conversations with industry leaders and innovators.    / fivedrinksormidnight  

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Catch up on Previous Interviews :

🥃 Ep170 - Meet Augusta Distillery’s First Master Distiller: Alex Castle
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🥃 Ep163 - Jonathan Adler on Shinji’s Bar, Michelin Awards & Those Famous Cocktails
   • Ep163 - Jonathan Adler on Shinji’s Bar, Mi...  

🥃 Ep162 - Crafting Community: Jess Manchenton’s Journey with Empirical
   • Ep162 - Crafting Community: Jess Manchento...  

🥃 Ep161 - Behind the Bar with Tres Monos: Charly Aguinsky & Candela Vizcarra at Papa San’s Future Home
   • Ep161 - Behind the Bar with Tres Monos: Ch...  

🥃 Ep160 - Inside Double Chicken Please with Faye Chen
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