Creating a Brand that Matters with Adam Adra

Discover What Truly Matters in Your Brand | Adam Adra at LinkedIn Local Sunshine Coast

At our September 2025 LinkedIn Local Sunshine Coast event, brand strategist Adam Adra shared a powerful workshop on how to take control of your brand and craft a story that truly matters.

In this talk, Adam breaks down:
✅ What a brand really is (beyond logos and taglines)
✅ Why branding is about perception, not just design
✅ The role of storytelling in building trust and value
✅ The branding principle most business owners overlook
✅ His MATTER Framework – practical, social, cultural, and future dimensions of a brand that connects and inspires

“You don’t get to decide whether you have a brand. You already do. The only question is whether it happens by design or by accident.” – Adam Adra

🎥 Recorded live at LinkedIn Local Sunshine Coast, hosted at the Buderim Tavern.
🤝 Sponsored by Bx Networking, with event support from Buy Local Sunshine Coast and photography by Lauren Biggs Photography.

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You can connect with Adam Adra
  / adamadra  

You can download the slides here:
https://www.buylocalsunshinecoast.com...

You can read the summary article of the presentation here:
https://www.buylocalsunshinecoast.com...

About LinkedIn Local Sunshine Coast

LinkedIn Local aims to generate referral and collaboration opportunities among our members and guests. Business is better together. LinkedIn Local Sunshine Coast is a FREE networking event offered to all business professionals and business owners on the Sunshine Coast.

The aim is to help create partnerships within the group so you have the support and resources to win. You will learn helpful tips on networking with others and utilising LinkedIn. You will share and get feedback from like-minded professionals.

You can learn more about our upcoming events here
https://events.humanitix.com/host/lin...

Event photography provided by Lauren Biggs Photography
https://www.laurenbiggsphotography.co...

Thank you to our sponsors
https://bxnetworking.com/
https://buylocalsunshinecoast.com.au/
https://mattersmagazine.com.au/