Kaija Braus Talks Beauty for Women Over 40 | Up Next at Bluemercury

In this inspiring conversation, Bluemercury sits down with Kaija Braus, photographer, painter, and top Bluemercury client, to explore the ways in which women over 40 are breaking rules, expressing themselves, and exploring what beauty means to them.

At Bluemercury, we take beauty personally. With over 25 years of expertise and more than 180 stores nationwide (plus our online store), we’re proud to celebrate individuality, enable self-expression, and build confidence for people of all ages through our curated selection of prestige skincare, makeup, haircare, and fragrance.

In this video, you’ll discover:

🔹 The ways Kaija Braus’s ideas about beauty have changed as she’s gotten older
🔹 The age-related beauty rules she follows (and the ones she breaks)
🔹 What she thinks society gets wrong about women over 40

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