How Enablement Becomes a Strategic Growth Lever – Chris Kingman & Barbara Mazziotti

In this episode of The Emblazers: B2B Leaders Igniting Revenue, Abby Kerr and Tim Riesterer talk with Chris Kingman (VP of Sales Transformation at NielsenIQ) and Barbara Mazziotti (Senior Director of Global Sales Enablement at Cloudera), two of the driving forces behind the new Certified Revenue Enablement Professional program from the Revenue Enablement Society.

Chris and Barbara walk through the four-year journey behind the certification, how the Revenue Enablement Society partnered with Florida State University, and what it means for practitioners and companies across the B2B landscape.

From defining the scope of modern enablement to building maturity models, competency models, and strategic planning frameworks, this episode shows how enablement is evolving from “training and content” to a true business within the business—one that connects strategy to execution and accelerates revenue outcomes.

Tune in to learn:
How the certification was built, validated, and field-tested
Why revenue enablement now spans the entire revenue engine, not just sales
What enablement leaders must master: maturity models, competency models, tech stack assessments, executive communication, and strategic planning
How to align enablement with corporate goals, including measurable revenue targets
How VC firms are already using the certification to uplevel portfolio companies
Why the profession is entering a new era of credibility, clarity, and strategic impact

Links and Resources
Connect with Abby Kerr:   / abbycathkerr  
Connect with Tim Riesterer:   / tim-riesterer  
Connect with Chris Kingman:   / christopherkingman  
Connect with Barbara Mazziotti:   / barbaramazziotti  
Connect with Revenue Enablement Society (RES):   / revenueenablementsociety  
Learn more about the Certified Revenue Enablement Professional program: https://www.resociety.global/revenue-...
Subscribe to The Emblazers for more episodes with top thought leaders 
Explore the Emblaze revenue community and start a membership: https://emblazegrowth.com/

Learn about Chris Kingman

Chris Kingman is VP of Sales Transformation at NielsenIQ, where he leads global evolution across enablement, effectiveness, and culture. A founding board member of the Revenue Enablement Society, he has shaped the profession’s standards for nearly a decade. His background includes more than 13 years at TransUnion leading enablement, digital transformation, and global GTM programs. Chris specializes in turning strategy into execution through structure, clarity, and cross-functional alignment.

Learn about Barbara Mazziotti

Barbara Mazziotti is Senior Director of Global Sales Enablement at Cloudera and a board member of the Revenue Enablement Society, leading the academic council behind the new certification. She brings 25 years of global enablement leadership to companies like Waters Corporation, GE Digital, Pitney Bowes, Cognos, and IBM. Barbara was one of the original 100 founders of the Sales Enablement Society and has built and scaled global enablement functions, sales methodologies, and GTM transformations.

Learn about Abby Kerr

As Director of Content & Community at Emblaze, Abby Kerr designs content experiences that spark conversations and strengthen the connective tissue between B2B revenue leaders. With a background spanning brand voice strategy, enterprise B2B content, and education, she brings a sharp eye for nuance and a deep understanding of how people learn and grow. A champion of insight-driven storytelling and peer-to-peer learning, Abby helps make Emblaze a place where leaders don’t just consume content—they contribute to it. She’s also a warm, un-shy introvert who reads fiction, asks big questions, and drinks her coffee black.

Learn about Tim Riesterer

As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.