.gif - godspeed

godspeed is the first single from .gif's first full length album, soma.

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stream / purchase soma at:
▶︎ iTunes: http://apple.co/1NQbig0
▶︎ Spotify: http://bit.ly/1MYBcjX
▶︎ Soundcloud: http://bit.ly/1LY6L9P
▶︎ Bandcamp: http://bit.ly/1lbIR5F
▶︎ Deezer: http://bit.ly/1QWw0Rz
▶︎ Juno: http://bit.ly/1RpN6Xt
▶︎ Amazon: http://amzn.to/1Tnp0eo

Video Credits:
Director: Christopher Fok
Executive Producers: .gif & Syndicate
Actors: Tan Xing Wei & Juffrie Friday
Director of Photography: Elliot Sng
Editors: Elliot Sng & Jeanette Lim
Camera Assistant: Jeanette Lim
Driver / PA: Yuji Kumagai, Ridhwan Hardi
Art Director: Marc Gabriel Loh

In ‘godspeed’, .gif pays homage to Eating Air by Kelvin Tong and Jasmine Ng, a seminal Singaporean film they have long adored. In lyric and spirit, the track clearly displays their shared affection for the film's exponents, and it’s an ardent sentiment they hope to mirror within the music’s visuals as well.

Co-written and directed by Christopher Fok and Elliot Sng, this music video imagines a solitary motorcycle sojourn undertaken by the narrative’s protagonist, Boy, set many years after Eating Air’s conclusion. The video features glimpses of the route of Boy's final ride in the story as his best friend, Ah Gu, slowly loses consciousness in the pillion seat. Being a wildly self-assured, gung-ho character, this pivotal moment is especially poignant as Ah Gu is, for once, reduced to silence and weakness.

As someone who finds regular solace in meditative midnight rides across the island, din has always felt a special connection with Eating Air. Beyond being a response to the film, the song and video are also an attempt to represent the wistful isolation and thoughtful romance of being alone on the road.

‘godspeed’ is the lead single off .gif's debut full-length album, soma, which explores themes of displaced ambition and entrapment. Whether in film or literature, the band has always been drawn to larger-than-life characters like Ah Gu, Blanche DuBois and Jay Gatsby – individuals with with grandiose delusions, but who ultimately are beaten down by reality.