Building a profile using social media

Launching the latest series of the Today's Family Lawyer Podcast, host David Opie is joined by Head of the Family Department at Chester-based Oliver & Co Solicitors Alex Reagan to discuss the firm's proactive approach to marketing to help build the firm's profile.

Having launched a social media series called Family Fact Friday the firm has been using its presence, alongside other marketing channels, to promote their work and generate new business.

The videos, says Alex, are aimed at de-mystifying family law and helping people feel more comfortable with legal services if they ever need to engage a lawyer. They also introduce potential clients to members of the team and share a little bit about the person behind the video; providing much needed reassurance.

There is, reminds Alex, a balance between providing enough information to help people make an informed decision; and too much information which can overwhelm, or leave the firm in a difficult position when it comes to billing their time. They tackle this as best they can with a free 10 minute consultation (which can often take more than 10 minutes!) and a commitment in the team to set aside time daily to speak with prospective clients and enquiries.

And the firm has engaged extensively with external partners to support their awareness campaigns with relationships established with a local radio station, hospice, the GP surgery; and even creating educational books for children to help them understand what the family might be going through.

The glue that binds much of their activity together is their website which Alex says is informative different. As an employee-owned firm there is a real connection between employees and the business, which is reflected in the many positive comments on the website.

A fascinating take on the here and now, and future of law firm marketing, Alex shares her insight and experience throughout the discussion.

The link to the report into firm's use of social media mentioned in the recording is here (https://marketing.first4lawyers.com/) :










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