Marc McAllister: Ownex partner helping revolutionize the industry.

In this episode, we sit down with Marc McAllister, a dynamic figure in the motorcycling industry with extensive experience at Harley-Davidson and Tucker. He shares his journey from Dublin, Ireland, to Wisconsin, and his career spanning mechanical engineering to dealer development. Marc explores the intricacies of dealership operations, the importance of customer satisfaction, and the evolving landscape of motorcycling culture. As a partner at Ownex, Marc is instrumental in rethinking how dealerships engage with customers and how the industry can support that evolution. Tune in for insights into the future of dealerships, the role of technology, and the balance between process and passion.

00:00 Introduction to Industry Practices
00:28 Weather and Personal Updates
01:07 Meet Mark McAllister
02:19 Mark's Journey from Dublin to Harley Davidson
02:48 The Twin Cam Design Team
04:49 The Community of Motorcycling
07:28 Dealer Development and Global Expansion
14:08 Challenges in Dealer Operations
22:04 Transition to Tucker and Rebuilding the Business
24:45 Exploring the Role of Wholesale Distributors
25:03 Building a Future-Proof Platform
25:38 Challenges in Dealer Communication
25:57 The Importance of Inventory Management
26:15 Future-Proofing Tucker's Network
26:56 Dealer Development and Distribution
27:22 Envisioning Future Dealerships
29:35 The Role of Technology in Consumer Experience
30:15 Smoothing the Purchasing Process
31:08 Maintaining Consumer Passion
31:31 The Universal Appeal of Motorcycling
36:59 Behavioral Changes in Dealerships
40:36 Streamlining Processes for Better Customer Experience
43:18 The Need for Industry Collaboration
46:05 The Oscar Meyer Wienermobile Connection
46:32 Brooks Stevens' Design Legacy
49:27 Wrapping Up and Future Projects