How AI is Transforming Sales Processes and the Hidden Costs Every Tech CEO Should Know

In this episode of Tech Ascent, Oliver Clingain sits down with Manisha Raisinghani, co-founder and CEO of SiftHub, to unpack how AI is transforming B2B sales from slow, manual follow-ups to intelligent, real-time conversations that convert.

Manisha shares how SiftHub helps reps find and use the right content at the right time — without digging through a sea of folders. They explore the real bottlenecks in sales enablement, what makes AI adoption stick, and how founders can cut through the hype to solve real problems.

What You’ll Learn:
→ Why most AI sales tools still create friction
→ The hidden cost of context-switching in the sales cycle
→ How to align revenue teams around one source of truth
→ What makes AI adoption fail (and how to fix it)
→ The mindset shift founders need to lead AI-first companies

About This Episode’s Guest:
Manisha Raisinghani is the co-founder and CEO of SiftHub — an AI-powered platform helping B2B sales teams accelerate deals by making enablement content instantly accessible, contextual, and actionable. With a background in product and GTM strategy, Manisha builds tools that remove friction from sales, not add to it.

Connect with Manisha Raisinghani
LinkedIn:   / manisha-raisinghani  
Website: https://www.sifthub.io

Connect with Oliver Clingain and Ascenxion
LinkedIn:   / oliver-clingain  
Website: https://ascenxion.io