Nothing Goes to Plan | Inside a Live Brand Activation

Welcome to Story In Progress, where we take you behind the scenes of the My Tech Story Africa business.

Nothing ever goes exactly to plan.

This film documents what it actually takes to execute a live brand activation : the pressure, the uncertainty, the late nights, the bottlenecks, and the moments where things could fall apart.

We follow My Tech Story Africa in real time as we plan and execute an on-the-ground marketing activation for HoneyCoin and its Cashless product ,one of the biggest events of the year (2025), with real stakes, real expectations, and no room for failure.

Story in Progress takes you inside the making of brands, businesses, and ideas — as they are being built.
Not after the win.
Not once it’s polished.
But while it’s still unfolding.

This film marks the close of a year of building and the beginning of something more intentional.

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Join Alice and the team they document the business of tech,from planning and marketing to live execution and delivery.

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