#50 - Scott Brinker: AI Agents & the Next MarTech Era

Scott Brinker is an analyst and advisor at chiefmartech, widely known as the “godfather of martech,” with over two decades of experience shaping the Martech landscape through research, writing, and industry leadership.

Scott came onto growth path to chat about the future of MarTech, cutting through the hype on AI agents, the rise of AEO and GEO beyond SEO, and the major structural shifts reshaping marketing and search.

➡️ Key topics
Completing the 2026 MarTech report
What’s happening with the technologies, especially AI agents
Taking a non-hype lens on what’s happening with AI agents
The Three different categories of AI agents and marketing
AEO - monster engine optimization and GEO - generative engine optimization, the successors to traditional SEO
Are AI searches trackable for marketers?
How things have changed since 2008 when he first started in the industry
Will AI give us a new layer in how the internet will be in the future?
How big is the AI agent bubble?
Concerns and hopes for the future of marketing with AI
Playing musical chairs in the AI race
Possibility of tremendous structural change in an unprecedented timeframe
The potential for creators to have immense succeess with the help of AI

Where to find Scott:
  / sjbrinker  

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