The Regret Minimization Framework: How Bezos Makes Every Financial Decision

Before building Amazon, Jeff Bezos used a simple mental model to make one of the biggest financial decisions of his life — and he’s relied on it ever since.

It’s called the Regret Minimization Framework.

This video explains how Bezos uses regret minimization to make financial and life decisions, especially under uncertainty. Instead of obsessing over short-term risk or comfort, the framework asks a far more powerful question: What choice will I regret least when I’m looking back years from now?

We break down:

What the Regret Minimization Framework actually is

Why it works better than traditional risk analysis

How Bezos applied it to career, investing, and long-term bets

How you can use the same framework for money, business, and life decisions

This isn’t motivation. It’s a decision-making system designed to cut through fear, indecision, and overthinking — especially when the stakes feel high.

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