This Guy's 3-Person Company Makes Millions With a 'Free' Service

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🎙️ Welcome to the Consulting Success Podcast!

Whether you're just starting or scaling past six or seven figures, this podcast is your go-to resource for building a high-performing consulting business.

How does a 3-person company generate millions in revenue with a service that's completely FREE to the client? 🤔 Cliff Nonnenmacher, founder of Franocity, has built a multimillion-dollar consulting firm by mastering the principle of radical honesty. He lives by the powerful self-fulfilling prophecy: "work like you don't need the money." In this masterclass of an episode, Cliff breaks down his entire business model, his playbook for acquiring high-quality leads, and the psychology of dismantling a buyer's fear to close high-stakes deals. If you want to build a lean, profitable, and powerfully authentic practice, this is a must-listen!

📢 In This Episode, You’ll Discover:
✅ The "free service" business model that generates millions in revenue with just a 3-person team.
✅ Why radical honesty—and even talking clients out of deals—is the fastest way to build trust and win more business.
✅ Cliff's client acquisition playbook, including his #1 channel for high-quality leads and how he uses AI to stay lean and profitable.

⏱️ Timestamps:
00:00 - Introduction
01:14 - A Serial Entrepreneur's Journey to Franchising
05:07 - The Power of Talking Clients Out of a Deal
08:14 - How Radical Honesty Wins You More Deals
13:51 - The "Free Service" Model That Generates Millions
19:46 - Why Market Uncertainty Is Good For Business
23:08 - How to Dismantle Your Buyer's Real Fears
26:36 - The Client Acquisition Playbook for High-Quality Leads
30:18 - How to Leverage AI in Your Consulting Business
32:42 - Mindset Hacks from a 7-Figure Consultant (Visualization, Gratitude)
35:36 - Why You Need Discipline and KPIs to Succeed
39:09 - A Breakdown of Cliff's Sales Calls
39:58 - The Consulting Franchise World
40:50 - Where to Find Cliff

📚 Guest Information
Cliff Nonnenmacher:   / cliffnonnenmacher  

https://franocity.com

#consultingsuccess #consultingsuccess #businessmodel #salespsychology #clientacquisition #franchiseconsulting #highstakesdeals #radicalhonesty #leanbusiness #entrepreneurship

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