CFOs Evaluate Revenue Growth Rate AND Profit Margin Like This

In this video, I break down how CFOs evaluate business growth using two critical metrics: revenue growth rate and net profit margin. We walk through a real example to calculate both, then combine them using the Rule of 40—a framework CFOs and investors use to assess valuation, efficiency, and long-term potential. You’ll learn why growth is about speed, margins are about efficiency, and how pricing, sustainability of demand, cost structure, and financing decisions all shape these numbers. If you want to think like a CFO and understand how growth is really evaluated, this video is for you.

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Chapters:
00:00 Intro & Example
01:04 The Rule of 40
01:50 Comparison of the metrics
06:20 CFO Insight
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