Miu Miu Spring/Summer 2025: Behind the Campaign

Step into the world of Miu Miu Spring/Summer 2025 with an intimate behind-the-scenes interview featuring Liu Haocun, Kayije Kagame, Sunday Rose Kidman Urban, Joey King, Lena Mantler, and Eliot Sumner. Through a playful yet revealing conversation, the talents reflect on the nature of practice and rehearsal, exploring the delicate balance between preparation and spontaneity. The interview opens with a game: five words to remember—how well will they do by the end?

Miu Miu celebrates the beauty of process, where trial and error, memory, and instinct shape creativity. A dialogue between discipline and improvisation, this film embodies the essence of the Spring/Summer 2025 campaign—celebrating individuality, self-discovery, and the art of becoming.

#MiuMiu #MiuMiuSS25

Creative Director Miuccia Prada.
Campaign Art Direction by Edward Quarmby.
Styled by Lotta Volkova.

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