Our Purpose and Vision | Southwest Airlines

From our very beginning, Southwest Airlines has been a maverick in the airline and customer service industries. We set ourselves apart as the airline with Heart by connecting our Customers to the moments that matter. This video brings our Purpose and Vision to life through snapshots of interactions that our Employees have had with our Customers. These seemingly everyday situations demonstrate how our Employees go above and beyond to create lasting impressions and connect people to what’s important in their lives.

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Produced by Southwest Airlines.

At Southwest Airlines, our Purpose is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. Our Company Values are reminders that how we work is as important as what we do. It’s the attitude of our People; the power of a smile; someone going the extra mile for a Fellow Employee or Customer that sets us apart. We hope to share our Southwest Heart and our legendary Hospitality with you soon!

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For more stories about our #SouthwestHeart, visit the Southwest Community at https://www.southwestaircommunity.com/

Want to work for Southwest Airlines? Apply now: https://www.careers.southwestair.com

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