The 2025 Marketing Reality Check… And What Small Businesses Must Do Before 2026

Most small business owners are still marketing like it’s 2018… and 2025 has made that impossible.
Organic content exploded, AI flooded the feeds, ad costs shot up, and customer behavior changed overnight.
This livestream breaks down what’s really happening right now and what small businesses need to prepare for going into 2026.

I’m joined by Bryan Gesser, a systems and automation expert, to talk through the real shifts we’re seeing, what’s working, what’s dead, and how small business owners can build a simple marketing system that actually works.

We’re covering…
• why creator-style content is outperforming traditional marketing
• how AI changed the game (and where most people misuse it)
• the collapse of old funnels and why simple systems win
• shortform → longform → offer (the new path)
• how small businesses can finally build consistency
• what’s coming in 2026… and how to get ahead of it

If you want help applying this to your business, here’s where to start:

Content to Cash Machine playlist
Learn how to start recording, build confidence on camera, and turn content into a real marketing system.
   • Content to Cash Machine: Fixing My Channel  

Join The Unstuck Sessions Skool Community
Weekly prompts, accountability, resources, and support for business owners building their first marketing system.
https://www.skool.com/the-content-to-...

Business tools + templates (Stan Store)
Prompts, templates, scripts, and the upcoming book club… everything organized in one place.
https://stan.store/isellwords

If you’re tired of being stuck, overwhelmed, or guessing your way through social media… this livestream will give you clarity on what actually matters in 2025 and how to get ahead of the curve before 2026 hits.