Screen Weaver Instructional Videos

Studies show that manufacturers lose between 6% - 20% of their profits on returned goods and 75% of these goods are without defect. - Accenture, 2008. It has also been shown that using Video Instruction Guides can decrease returns rates by 12%, increase sales by 57% and reduce technical support by 40%. - IDC Manufacturing Insights, ShowUHow, 2011. Video instruction guides also differentiate productsand improve customer loyalty and satisfaction.
An Accenture study showed that ONLY 5% of returned products were actually defective.
Accenture estimates that 68 percent of returns are products that work properly but do not meet customers' expectations for some reason. "Either they thought it was defective when it wasn't, or there was an expectation gap," says Accenture executive Terry Steger.
In fact many products are returned, not because they are faulty, but because consumers THINK that they are broken or because they simply can’t figure out how to use them. A study by Dutch scientist Elke den Ouden (in 2006) , determined that the average consumer will return a product to the seller if they fail to make a device work within 20 mins.
Advance Auto Parts retailer found that by using instructional video on their website, the visitors that watched the videos stayed twice as long and visited twice as many pages compared to those that didn’t watch the videos. The videos also tended to be shared via Facebook thereby increasing the retailer’s reach.