Cadbury Youtube1
Автор: Pooja Talks Brands
Загружено: 2025-11-21
Просмотров: 10
From a shocking contamination scandal to one of the greatest brand comebacks ever — this is the untold story of Cadbury’s 2003 crisis in India.
In this video, we break down how worms found in Cadbury Dairy Milk during Diwali sparked a nationwide panic… and how Cadbury turned a PR nightmare into a masterclass in branding, packaging innovation, and emotional advertising.
💜 What you’ll learn in this video:
✔ Why the Cadbury crisis happened
✔ How the public reacted & how trust collapsed
✔ The power of packaging redesign & quality control
✔ Why Amitabh Bachchan became the face of Cadbury’s revival
✔ How the “Kuch Meetha Ho Jaaye” era rebuilt love for Dairy Milk
✔ How Cadbury turned a scandal into sweet success
🎥 This is not just a case study. It’s a lesson for every marketer.
➡️Sometimes you don’t rebuild trust with logic — you rebuild it with emotion.
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