Changing Healthcare, One TikTok at a Time: An Update on Dr. Ashlee Hendry’s DPC Story

In this My DPC Story Patreon episode, Dr. Ashlee Hendry of Mid South DPC in Petal, Mississippi, for an inspiring update on her Direct Primary Care journey. Nearly four years after her clinic’s rapid growth, Dr. Ashlee Hendry discusses the evolution of healthcare access in her community, the power of patient advocacy, and the impact of price transparency. She shares invaluable business tips on scaling her practice, hiring staff, and navigating financial decisions like raising membership fees. Listeners will hear how social media - especially a viral TikTok on MRI and maternity cash pricing - has recently helped expand awareness (and in some cases enrollment!) of DPC nationwide. Dr. Ashlee Hendry also opens up about balancing motherhood with entrepreneurship and details her vision for a direct imaging center to further disrupt traditional healthcare barriers. 


Tune in for actionable advice on starting, growing, and marketing a DPC clinic, plus insights for medical students, residents, and physicians seeking burnout relief and sustainable careers in direct care. Whether you’re opening your first practice or expanding, this episode is full of practical wisdom, business strategies, and motivation for the future of primary care.


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Learn how Zion HealthShare (https://zionhealthshare.org/) can pair with DPC to protect patients and physicians without returning to traditional insurance. Read more in the Toolkit (https://mydpcstory.com/magazine) , our DPC magazine, today. 


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